FAMF 2026 Toronto: Affiliate Marketing Exhibition for Finance & Fintech

The Financial Affiliate Marketing Forum (FAMF) 2026 takes place in Toronto on Tuesday, October 6, 2026. It is a focused one-day event for financial brands, fintech companies, banks, lenders, publishers, affiliates, agencies and other businesses involved in performance marketing in financial services.

Tracknow has a direct connection to this audience. Many companies exhibiting, sponsoring, speaking or otherwise represented at FAMF 2026 are already Tracknow clients. Depending on how their partner operation is structured, we provide them with affiliate software for running their own affiliate and partner programs or affiliate network software for managing multiple advertisers, offers and affiliates.

They choose Tracknow because financial and performance-driven partner programs often need more than basic link tracking. Tracknow supports real-time attribution, CPA, RevShare and hybrid commission models, sub-affiliate structures, coupon and promo-code tracking, fraud detection, payouts, custom tracking domains, branded affiliate portals, API integrations and custom workflows. For affiliate networks, it also supports advertiser access, multiple offers and tracking domains, network-level reporting and the operational separation between advertiser revenue and affiliate payouts.

If you found this page while searching for FAMF.ca, FAMF 2026, Financial Affiliate Marketing Forum, FAMF Toronto, FAMF tickets, FAMF speakers, FAMF sponsors or FAMF attendees, this guide collects the practical information currently available and explains who the event is most useful for.

Information checked on August 26, 2026. Speakers, attendees and event details can change before October 6, so check the official FAMF website before travelling.

FAMF 2026 at a Glance

What Is FAMF?

FAMF stands for Financial Affiliate Marketing Forum. The event was created specifically for affiliate and performance marketing in financial services rather than affiliate marketing in general.

That is the main reason it is different from large affiliate conferences where finance is only one of many verticals. FAMF is built around the problems financial marketers and publishers deal with every day: customer acquisition, affiliate attribution, compliance, partner quality, conversion rates, publisher relationships, measuring value beyond CPA and the changing role of search and AI in financial product discovery.

The 2026 edition is the second annual FAMF. The organizers are intentionally keeping it relatively small. Fintel Connect says attendance is capped at around 200 people, with 100 additional minutes of dedicated networking time compared with the previous edition.

This matters if your goal is meeting relevant people rather than walking through a very large trade show. A room of 200 people from banks, fintech companies, financial publishers, affiliate programs and agencies can be more useful than a conference with several thousand attendees where only a small percentage work in your market.

When and Where Is FAMF 2026?

FAMF 2026 will be held on Tuesday, October 6, 2026, from 8:30 AM to 6:00 PM ET.

The venue is The Quay, 100 Queens Quay E, 3rd Floor, Toronto, on Toronto's waterfront near the Financial District.

The location is convenient for people already staying or working around downtown Toronto. Union Station, the waterfront and the Financial District are all nearby, so visitors do not need to stay directly beside the venue. If you are booking a hotel primarily for FAMF, the waterfront, Union Station, St. Lawrence Market and the Financial District are all practical areas to consider.

How Much Are FAMF 2026 Tickets?

The current published ticket price is $400 CAD per person.

Earlier in the year, FAMF offered an early-bird price of $300 CAD. That promotion has ended. The official FAQ currently says there are no active ticket promotions.

Companies purchasing several tickets can contact organizer Jason Steele at [email protected] to ask about group discounts.

You can register through the official FAMF registration page.

Who Should Attend FAMF?

FAMF is most useful for people who already work somewhere in the financial customer-acquisition and affiliate ecosystem.

Banks, lenders and fintech companies

Financial brands can use the event to meet publishers, affiliates, agencies and technology providers. It is particularly relevant if your company already has an affiliate program or plans to build one.

Typical questions for this group include how to recruit better partners, how to evaluate affiliate traffic quality, how to structure commissions, how to measure customer value after the initial acquisition and how to scale without losing control over compliance and attribution.

Affiliate and partnership managers

This is probably the most obvious audience. The agenda directly addresses partner mix, customer quality, attribution, CPA, publisher strategy and measuring the wider contribution of affiliates.

Financial publishers and affiliates

Comparison websites, personal-finance publishers, rewards sites, credit-card sites, creators and lead-generation businesses can meet brands that actively spend money on customer acquisition.

For a publisher, a handful of useful conversations with banks or fintech companies may be more valuable than a large number of generic conference contacts.

Affiliate networks

Networks can meet both advertisers and publishers at the same event. This is also a relevant event for companies that are building their own network infrastructure and need affiliate network software capable of managing advertisers, offers, tracking, commissions, partner access, reporting and payouts in one system.

Agencies, consultants and technology providers

Performance marketing agencies, SEO teams, affiliate consultants, compliance providers, analytics companies and marketing technology vendors can also find a concentrated financial-services audience at FAMF.

Who Is FAMF Probably Not For?

FAMF is deliberately narrow. That is a strength for the right visitor, but it also means it is not the best conference for everyone.

You may want to skip it if you are mainly looking for:

• a large international affiliate expo with hundreds of booths;
• a multi-day event with dozens of parallel tracks;
• an event focused primarily on eCommerce;
• an iGaming-only affiliate conference;
• beginner-level education on how affiliate marketing works;
• a general digital marketing conference;
• a large vendor exhibition where your main objective is collecting as many contacts as possible.

FAMF is better understood as an intimate industry forum built around relevant conversations, panels and networking.

FAMF 2026 Speakers and Sessions

The 2026 agenda is still being completed, and some speaker positions remain TBA. However, several major sessions and speakers are already confirmed.

Opening keynote: Must-Know 2026–2027 Signals in Financial Growth Marketing: What's Changing and Why

Don Batsford, Head of Industry at Google, is scheduled to deliver the opening keynote. The session focuses on changes in consumer behavior and the marketing landscape as financial companies prepare their growth strategies for 2027.

Future-Proofing Your Partner Marketing Strategy: From Pre-Qualification to AI Visibility that Converts

Confirmed speakers currently include:

• Ziv Deutsch, Chief Growth Officer at KOHO;
• Cooper Schwartz, Head of New Business and Growth at Money Group;
• Ewen Finser, CEO of ScaleVisible.

The session is particularly relevant for companies thinking about how financial consumers discover products through both traditional search and AI platforms, and how acquisition funnels can improve intent before a user reaches an application.

Beyond CPA: Prove the Full Value of Affiliates and Win More Budget

Confirmed participants include:

• Austin Grant, Head of Growth at Chexy, as moderator;
• Sunjita Kapoor, Director of Partner Acquisition at American Express;
• Zuri Harris, Business Development Lead and Partnerships Expert at NerdWallet;
• Jean-Maximilien Voisine, President and Founder of Milesopedia.

This is one of the more practical topics on the agenda. A cheap CPA is not automatically a good affiliate outcome. Financial companies also need to understand approval rates, funded accounts, deposits, product use, retention, revenue, customer quality and lifetime value.

Pay Up for Large Affiliate Partners or Build a Diversified Mix at a Lower Price: Which Wins for Growth?

Rob Palumbo, founder of week over week, is currently listed as moderator, with additional speakers still to be announced.

The panel addresses a common partner-management problem: whether to concentrate budget with major publishers that can deliver volume or distribute investment across a broader base of smaller partners.

Lessons Learned from Real Affiliate Campaigns: The Good, The Bad, and The Ugly (and the Fix)

Confirmed speakers currently include:

• David Duke, Director, Digital Performance Marketing at goeasy;
• Tal Schwartz, General Partner at North Exit Ventures.

The final speaker session remains to be announced. Check the official FAMF agenda closer to the event for additions and schedule changes.

Who Will Be at FAMF 2026?

The official FAMF website currently publishes a combined page called 2026 Attendees & Sponsors. It does not separate every company into attendee, sponsor or exhibitor categories, so it would be inaccurate to describe every company below as an exhibitor.

As of August 26, 2026, the published list includes:

• Fintel Connect
• Canadian Ad Insider
• Borrowell
• Google
• NerdWallet
• Sun Life
• Money Group
• American Express
• North Exit Ventures
• KOHO
• goeasy
• week over week
• Chexy
• Milesopedia
• Loans Canada
• Frugal Flyer
• moneyGenius
• Finly Wealth
• Bankrewards.io
• Aviso Wealth
• Qtrade
• Union Savings
• Points Miles and Bling
• Perkopolis
• Advance Funds Network
• Spring Financial
• Securities.io
• BMO
• RBC
• Farber

The list is likely to change as the event approaches. If you are deciding whether to buy a ticket because you want to meet a specific company, check the official Attendees & Sponsors page before registering.

Is There a FAMF 2026 Exhibitor List?

Not in the traditional trade-show sense.

The official FAMF website currently uses the heading Attendees & Sponsors rather than publishing a separate exhibitor directory. Some companies will be there to sponsor, present, network or showcase their services, but the site does not label every listed business by participation type.

If you are searching for “FAMF exhibitors,” the Attendees & Sponsors page is currently the closest official source.

Why FAMF Is Relevant to Tracknow Clients

The overlap between FAMF and Tracknow is straightforward: both sit inside the performance-partnership ecosystem.

Financial companies at FAMF may run affiliate programs for credit cards, loans, banking products, investment products, subscriptions or other customer-acquisition funnels. Publishers and networks may work with multiple advertisers simultaneously. Those two business models need related but different technology.

Tracknow affiliate software for brands

For a company operating its own affiliate program, Tracknow can provide the infrastructure for:

• affiliate and partner onboarding;
• click, lead and conversion attribution;
• CPA, RevShare and hybrid commission rules;
• coupon and promo-code attribution;
• sub-affiliate and multi-level structures;
• real-time reporting;
• fraud detection;
• affiliate payouts;
• custom tracking domains;
• branded affiliate portals;
• API and CRM integrations;
• custom workflows for more complex programs.

Financial programs can be more complicated than a simple “click, purchase, commission” eCommerce funnel. A business may need to attribute registration, KYC, approval, deposit, funded account, transaction activity or another downstream event before determining the real value of an affiliate conversion.

This is one reason companies choose Tracknow: the platform can be adapted around the actual conversion journey instead of requiring every business to use the same basic affiliate model.

Tracknow affiliate network software

A network has an additional layer of complexity because it sits between multiple advertisers and multiple affiliates.

Tracknow's dedicated network solution supports advertiser access, unlimited affiliates, unlimited campaigns and offers, unlimited conversions, API access, fraud protection, multiple tracking domains and network-specific reporting and management tools.

It can therefore be used by companies that need to manage both what an advertiser pays the network and what the network pays an affiliate, while keeping campaigns, partner access and tracking organized in one platform.

For businesses that meet Tracknow at FAMF or are reviewing their partner infrastructure around the event, the key question is not simply whether they need “affiliate tracking.” It is whether they need software for one brand's affiliate program or infrastructure for a multi-advertiser affiliate network.

Tracknow supports both models. You can start a 14-day free trial or request a demo to discuss the appropriate setup.

Networking at FAMF 2026

Networking is one of the strongest reasons to attend FAMF.

The organizers say the 2026 edition includes 100 extra minutes of networking and caps attendance at around 200 people. The official FAQ lists several networking opportunities throughout the day, including a coffee networking reception, coffee break, lunch, refreshment break and happy hour.

There is no requirement to wait for formal matchmaking. FAMF explicitly encourages attendees to arrange their own one-to-one meetings during the event.

If you are travelling to Toronto primarily to meet partners, this is important. Do not rely only on spontaneous conversations. Review the attendee list beforehand, identify the companies most relevant to you and contact them before October 6.

How to Get More Value From FAMF

Choose the people you want to meet before arriving

A focused event rewards preparation. Make a shortlist of perhaps 10 to 15 companies and people instead of trying to speak with everyone.

Know what you are asking for

If you are a publisher, know which products, geographies and commercial models you want. If you are a brand, know what type of publishers or traffic you need. If you are a software or service provider, be ready to explain the problem you solve without delivering a five-minute sales pitch.

Schedule important meetings in advance

If a company on the attendee list is strategically important, contact them before the conference. A confirmed 15-minute meeting is safer than hoping to find the right person during lunch.

Use the sessions to create conversations

Panels about CPA, attribution, partner mix and AI visibility give you an easy reason to start a discussion after the session. Ask someone how the issue applies to their business instead of immediately pitching your product.

Stay for the happy hour

For a one-day event, the post-session networking period can be one of the most useful parts of the schedule because attendees are no longer moving between panels.

Where to Get Coffee or Eat Near FAMF

You should not need to travel far from The Quay for coffee, a quick meeting or dinner after the event.

Dark Horse Espresso Bar

100 Queens Quay E

This is the easiest coffee option because it is located at the same address as FAMF. It is useful for a quick meeting before registration or between scheduled conversations.

Lazy Barista

157 Queens Quay E

Another nearby coffee option if Dark Horse is busy or you want to meet someone slightly away from the event crowd.

IRENE

25 Dockside Drive

A waterfront restaurant close to the venue that works better for a proper lunch, dinner or a longer business conversation.

NBA Courtside Restaurant

15 Queens Quay E

A nearby sit-down option that can work for an informal meeting or dinner after FAMF.

FAMF itself includes lunch and a happy hour in its networking schedule, so you probably do not need to leave the venue during the main conference unless you have arranged a private meeting.

Hotels Near FAMF 2026

The official FAMF FAQ suggests several downtown hotels, including:

• The Westin Harbour Castle, 1 Harbour Square;
• Novotel Toronto Centre, 45 The Esplanade;
• Le Germain Hotel Toronto Maple Leaf Square, 75 Bremner Blvd.

FAMF does not currently advertise special hotel group pricing. If you are comparing accommodation, there is no major reason to restrict your search to these three properties. Anything around the waterfront, Union Station or the eastern Financial District should put you within a practical distance of The Quay.

How to Participate in FAMF 2026

Attend

Buy a ticket through the official registration page. The current price is $400 CAD.

Sponsor FAMF

The organizer does not publish a fixed public sponsorship price list in the FAQ. Companies interested in remaining sponsorship opportunities can contact Jason Steele at [email protected] for options and pricing.

Apply to speak

The official FAQ still links to the 2026 speaker proposal process. If you want to participate as a speaker, check the FAMF FAQ for the current proposal link and availability. With the event approaching, available speaking positions may become limited.

Arrange meetings

You do not need a special matchmaking package to arrange a private meeting. The organizers explicitly allow attendees to organize their own one-to-one conversations throughout the day.

Is FAMF 2026 Worth Attending?

FAMF can be worth the $400 ticket price if you have a specific reason to be in the room.

For a bank or fintech company, that reason might be meeting publishers or understanding how other financial brands evaluate affiliate growth. For a publisher, it might be direct access to advertisers. For an affiliate network, agency or technology provider, it might be the concentration of companies already spending money on performance partnerships.

The event becomes less compelling if finance is not an important vertical for your business or if your main objective is visiting a large expo floor.

The best way to decide is simple: look at the current attendee list and agenda. If you can already identify several people or companies you want to meet, the event has a clear practical purpose. If you cannot, a $400 ticket plus travel may be harder to justify.

FAQ

What does FAMF stand for?

FAMF stands for Financial Affiliate Marketing Forum, a Toronto event focused specifically on affiliate and performance marketing in financial services.

When is FAMF 2026?

FAMF 2026 takes place on Tuesday, October 6, 2026, from 8:30 AM to 6:00 PM ET.

Where is FAMF 2026?

The event will be held at The Quay, 100 Queens Quay E, 3rd Floor, Toronto, Ontario.

How much are FAMF 2026 tickets?

The current standard ticket price is $400 CAD. The earlier $300 early-bird promotion has ended. Group discounts may be available by contacting the organizer.

Who is attending FAMF 2026?

The current official Attendees & Sponsors list includes companies such as Google, NerdWallet, American Express, KOHO, BMO, RBC, Borrowell, Sun Life, Money Group, goeasy, Chexy, Loans Canada and other financial brands, publishers and service providers.

Is there a FAMF exhibitor list?

FAMF currently publishes a combined Attendees & Sponsors list rather than a separate comprehensive exhibitor directory. The page is the best official source for seeing which companies are currently expected to be represented.

Why is Tracknow relevant to companies attending FAMF?

Many companies represented at FAMF already use Tracknow. We provide affiliate software for brands running their own partner programs and affiliate network software for businesses managing multiple advertisers and affiliates. Tracknow combines tracking, flexible commissions, reporting, fraud protection, payouts, APIs, branded portals and network-management tools in one platform.

Final Notes Before FAMF 2026

FAMF is a relatively small event, which is exactly why it can be useful. The value is not in the number of booths or sessions. It is in putting financial brands, fintechs, publishers, affiliates and partner-marketing specialists in the same room for one day.

If you are attending, check the agenda and attendee list again shortly before October 6, book important meetings in advance and arrive knowing exactly which partnerships or problems you want to discuss.

If one of those problems is affiliate tracking, partner management or running a multi-advertiser affiliate network, Tracknow can help with both affiliate software and affiliate network software.