This Privacy Policy explains how Tracknow LTD ("we," "us," or "our") collects, uses, processes, shares, and protects the personal information of users ("you" or "users") when accessing and using the Tracknow LTD website at www.tracknow.io and our related services and platform (collectively, the "Services").
1. Information We Collect
1.1 Personal Information
We may collect personal information that you voluntarily provide to us when using the Services, such as your name, email address, company information, account information, and any other information you choose to provide.
This Privacy Policy explains how Tracknow LTD ("we," "us," or "our") collects, uses, processes, shares, and protects the personal information of users ("you" or "users") when accessing and using the Tracknow LTD website at www.tracknow.io and our related services and platform (collectively, the "Services").
1. Information We Collect
1.1 Personal Information
We may collect personal information that you voluntarily provide to us when using the Services, such as your name, email address, company information, account information, and any other information you choose to provide.
1.2 Log Files
Like many websites and online services, we collect certain information automatically and store it in log files. This information may include your IP address, browser type, operating system, referring and exit pages, device information, and other usage information. We use this information to analyze trends, administer and secure the Services, track usage, diagnose technical issues, and improve our products and services.
1.3 Cookies and Similar Technologies
We use cookies and similar tracking technologies to enhance your experience on the Website and Services. Cookies are small files stored on your device that enable us to recognize your browser and capture certain information.
You can modify your browser settings to refuse cookies or alert you when cookies are being sent. However, disabling certain cookies may affect the functionality of the Website or Services.
Cookies We Use
To provide transparency, the main cookies and tracking technologies we may use include:
Google Tag Manager: Helps us manage and deploy marketing, analytics, and other tags on the Website efficiently.
Google Ads (AdWords): Used for conversion tracking and remarketing to measure advertising performance and deliver relevant advertisements.
Facebook Pixel: Allows us to measure the effectiveness of Facebook advertising campaigns and deliver targeted advertising.
Google Analytics: Collects information about how users interact with the Website, such as pages visited, time spent, and traffic sources. This helps us improve performance and usability.
Tawk.to: Provides live chat functionality to support visitors and customers in real time.
These technologies may collect pseudonymous identifiers and technical information such as IP addresses, browser types, device information, and usage data. Where required by applicable law, we will request your consent before using non-essential cookies such as marketing or analytics cookies.
1.4 Information Processed Through the Tracknow Platform
When customers use the Tracknow platform, information processed through the Services may include affiliate information, referral information, campaign data, conversions, transaction information, commissions, account identifiers, tracking information, and other information submitted by or on behalf of our customers.
Where we process such information on behalf of a customer, the customer is responsible for determining the purposes and means of the processing, and Tracknow processes the information in accordance with the applicable agreement with that customer.
2. How We Use Your Information
2.1 Provide and Improve Services
We may use the information we collect to provide, maintain, operate, and improve our Services, personalize your experience, respond to inquiries or requests, provide customer support, and communicate with you about our Services.
2.2 Analytics and Performance
We may use information for analytical purposes to understand how users interact with our Website and Services, monitor performance, identify usage patterns, diagnose technical issues, and improve our products and services.
2.3 Security and Compliance
We may use your information to protect the security and integrity of the Services, prevent fraud and abuse, enforce our agreements and policies, investigate incidents, and comply with applicable legal and regulatory obligations.
2.4 Customer Support
We may process information provided through support requests, live chat, email, or other communication channels in order to respond to questions, troubleshoot issues, investigate technical problems, and provide assistance.
3. Sharing of Information
We do not sell, trade, or rent your personal information to third parties.
We may share information with trusted third-party service providers that assist us in operating the Website, providing and maintaining the Tracknow platform, hosting infrastructure, providing analytics, customer support, communications, security, payment-related functionality, artificial intelligence functionality, or other services necessary for our operations.
Such service providers are permitted to process information only as necessary to provide their services to us and are subject to applicable contractual, confidentiality, security, and data-protection obligations.
We may also disclose information where required by applicable law, regulation, legal process, court order, or governmental request, or where reasonably necessary to protect the rights, property, security, or safety of Tracknow, our customers, users, or others.
3.1 Artificial Intelligence and AI-Assisted Features
Tracknow may provide artificial intelligence ("AI") features within its Services, including Tracknow AI chat and other AI-assisted functionality.
When you use these features, the information you submit may be processed by third-party AI service providers on our behalf.
We use OpenRouter to route certain AI requests to selected third-party AI model providers. This means that information submitted to an AI feature may be transmitted to OpenRouter and to the model provider selected to process the request and generate a response.
Information processed through AI features may include the content of your messages, questions, prompts, AI-generated responses, uploaded information, and relevant information from the Tracknow platform that is required to respond to your request.
Depending on how the AI feature is used, such information may include account information, affiliate information, campaign information, transaction or conversion details, commission information, reporting information, and other data available through the Tracknow platform.
Where an AI feature is permitted to access information through connected tools, integrations, APIs, or Model Context Protocol ("MCP") services, information from those sources may also be provided to the AI service where necessary to perform the requested action or generate the requested response.
We configure our AI services to restrict the use of submitted inputs and outputs for model training where such controls are supported. We may also use AI providers that support Zero Data Retention ("ZDR") or similar data-retention controls.
The availability, security controls, retention policies, and data-processing practices of individual AI model providers may differ. We select and configure AI providers taking into account their applicable privacy, security, training, and data-retention practices.
AI-generated responses may reproduce or contain information provided by the user or retrieved from the Tracknow platform, including account, transaction, commission, conversion, affiliate, or other business-related information. AI-generated responses are therefore subject to the same appropriate access and security controls as the underlying information.
Users should avoid submitting sensitive or unnecessary personal information to AI features where such information is not required for the requested task.
3.2 AI Conversation Storage and Staff Access
Tracknow may store AI conversations, including user messages and AI-generated responses, for up to 60 days for purposes such as maintaining conversation functionality, providing technical support, troubleshooting, quality assurance, security, and investigating technical issues.
After the applicable retention period, stored AI conversation content is deleted or anonymized unless a longer retention period is required by applicable law, contractual obligations, security requirements, dispute resolution, or investigation of suspected abuse or misuse.
Access to stored AI conversations is restricted to authorized personnel who require access for legitimate purposes such as technical support, quality assurance, debugging, security, or investigation of service issues.
Tracknow does not provide unrestricted employee access to customer AI conversations.
If Tracknow materially changes how AI conversations are reviewed, including introducing routine human review for purposes such as improving documentation or AI functionality, we may update this Privacy Policy and provide additional notice where required.
3.3 AI Service Providers and Sub-Processors
Where Tracknow processes personal information on behalf of a customer and an AI provider processes that information as part of providing the Services, such provider may act as a sub-processor.
Tracknow's use of such providers is subject to applicable contractual, confidentiality, security, and data-protection obligations and to the terms of our agreements with customers.
4. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our Services, maintaining business and financial records, complying with applicable legal or contractual obligations, resolving disputes, protecting security, and enforcing our agreements.
Different categories of information may have different retention periods depending on their purpose, sensitivity, legal requirements, and operational requirements.
AI conversation content stored by Tracknow is generally retained for up to 30 days as described in Section 3.2 above, unless a longer retention period is required or permitted for legal, contractual, compliance, security, or dispute-resolution purposes.
5. Data Security
We implement reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.
Access to personal information is restricted based on role and business need, and we take reasonable steps to ensure that employees, contractors, and service providers with access to personal information are subject to appropriate confidentiality and security obligations.
However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
6. International Data Transfers
Tracknow and its service providers may process information in countries other than the country in which you are located.
Where required by applicable data-protection laws, we take appropriate measures designed to provide an adequate level of protection for personal information transferred internationally, including the use of contractual safeguards where applicable.
7. Third-Party Links
The Website or Services may contain links to third-party websites or services that are not owned or controlled by Tracknow.
This Privacy Policy does not apply to such third-party websites or services, and we are not responsible for their privacy or security practices. We encourage you to review the privacy policies of those third parties before providing them with personal information.
8. Your Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to request access to your information, correction of inaccurate information, deletion of information, restriction of processing, objection to certain processing, or portability of your information.
Where processing is based on consent, you may also have the right to withdraw your consent at any time, without affecting the lawfulness of processing carried out before withdrawal.
If Tracknow processes personal information on behalf of one of our customers, requests relating to that information may need to be directed to the relevant customer.
To exercise applicable privacy rights, please contact us using the contact information below.
9. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our Services, technologies, service providers, data-processing practices, or legal obligations.
We will post the updated Privacy Policy on the Website and may provide additional notice where required by applicable law or where a change materially affects how personal information is processed.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: [email protected]
1.2 Log Files
Like many websites and online services, we collect certain information automatically and store it in log files. This information may include your IP address, browser type, operating system, referring and exit pages, device information, and other usage information. We use this information to analyze trends, administer and secure the Services, track usage, diagnose technical issues, and improve our products and services.
1.3 Cookies and Similar Technologies
We use cookies and similar tracking technologies to enhance your experience on the Website and Services. Cookies are small files stored on your device that enable us to recognize your browser and capture certain information.
You can modify your browser settings to refuse cookies or alert you when cookies are being sent. However, disabling certain cookies may affect the functionality of the Website or Services.
Cookies We Use
To provide transparency, the main cookies and tracking technologies we may use include:
Google Tag Manager: Helps us manage and deploy marketing, analytics, and other tags on the Website efficiently.
Google Ads (AdWords): Used for conversion tracking and remarketing to measure advertising performance and deliver relevant advertisements.
Facebook Pixel: Allows us to measure the effectiveness of Facebook advertising campaigns and deliver targeted advertising.
Google Analytics: Collects information about how users interact with the Website, such as pages visited, time spent, and traffic sources. This helps us improve performance and usability.
Tawk.to: Provides live chat functionality to support visitors and customers in real time.
These technologies may collect pseudonymous identifiers and technical information such as IP addresses, browser types, device information, and usage data. Where required by applicable law, we will request your consent before using non-essential cookies such as marketing or analytics cookies.
1.4 Information Processed Through the Tracknow Platform
When customers use the Tracknow platform, information processed through the Services may include affiliate information, referral information, campaign data, conversions, transaction information, commissions, account identifiers, tracking information, and other information submitted by or on behalf of our customers.
Where we process such information on behalf of a customer, the customer is responsible for determining the purposes and means of the processing, and Tracknow processes the information in accordance with the applicable agreement with that customer.
2. How We Use Your Information
2.1 Provide and Improve Services
We may use the information we collect to provide, maintain, operate, and improve our Services, personalize your experience, respond to inquiries or requests, provide customer support, and communicate with you about our Services.
2.2 Analytics and Performance
We may use information for analytical purposes to understand how users interact with our Website and Services, monitor performance, identify usage patterns, diagnose technical issues, and improve our products and services.
2.3 Security and Compliance
We may use your information to protect the security and integrity of the Services, prevent fraud and abuse, enforce our agreements and policies, investigate incidents, and comply with applicable legal and regulatory obligations.
2.4 Customer Support
We may process information provided through support requests, live chat, email, or other communication channels in order to respond to questions, troubleshoot issues, investigate technical problems, and provide assistance.
3. Sharing of Information
We do not sell, trade, or rent your personal information to third parties.
We may share information with trusted third-party service providers that assist us in operating the Website, providing and maintaining the Tracknow platform, hosting infrastructure, providing analytics, customer support, communications, security, payment-related functionality, artificial intelligence functionality, or other services necessary for our operations.
Such service providers are permitted to process information only as necessary to provide their services to us and are subject to applicable contractual, confidentiality, security, and data-protection obligations.
We may also disclose information where required by applicable law, regulation, legal process, court order, or governmental request, or where reasonably necessary to protect the rights, property, security, or safety of Tracknow, our customers, users, or others.
3.1 Artificial Intelligence and AI-Assisted Features
Tracknow may provide artificial intelligence ("AI") features within its Services, including Tracknow AI chat and other AI-assisted functionality.
When you use these features, the information you submit may be processed by third-party AI service providers on our behalf.
We use OpenRouter to route certain AI requests to selected third-party AI model providers. This means that information submitted to an AI feature may be transmitted to OpenRouter and to the model provider selected to process the request and generate a response.
Information processed through AI features may include the content of your messages, questions, prompts, AI-generated responses, uploaded information, and relevant information from the Tracknow platform that is required to respond to your request.
Depending on how the AI feature is used, such information may include account information, affiliate information, campaign information, transaction or conversion details, commission information, reporting information, and other data available through the Tracknow platform.
Where an AI feature is permitted to access information through connected tools, integrations, APIs, or Model Context Protocol ("MCP") services, information from those sources may also be provided to the AI service where necessary to perform the requested action or generate the requested response.
We configure our AI services to restrict the use of submitted inputs and outputs for model training where such controls are supported. We may also use AI providers that support Zero Data Retention ("ZDR") or similar data-retention controls.
The availability, security controls, retention policies, and data-processing practices of individual AI model providers may differ. We select and configure AI providers taking into account their applicable privacy, security, training, and data-retention practices.
AI-generated responses may reproduce or contain information provided by the user or retrieved from the Tracknow platform, including account, transaction, commission, conversion, affiliate, or other business-related information. AI-generated responses are therefore subject to the same appropriate access and security controls as the underlying information.
Users should avoid submitting sensitive or unnecessary personal information to AI features where such information is not required for the requested task.
3.2 AI Conversation Storage and Staff Access
Tracknow may store AI conversations, including user messages and AI-generated responses, for up to 30 days for purposes such as maintaining conversation functionality, providing technical support, troubleshooting, quality assurance, security, and investigating technical issues.
After the applicable retention period, stored AI conversation content is deleted or anonymized unless a longer retention period is required by applicable law, contractual obligations, security requirements, dispute resolution, or investigation of suspected abuse or misuse.
Access to stored AI conversations is restricted to authorized personnel who require access for legitimate purposes such as technical support, quality assurance, debugging, security, or investigation of service issues.
Tracknow does not provide unrestricted employee access to customer AI conversations.
If Tracknow materially changes how AI conversations are reviewed, including introducing routine human review for purposes such as improving documentation or AI functionality, we may update this Privacy Policy and provide additional notice where required.
3.3 AI Service Providers and Sub-Processors
Where Tracknow processes personal information on behalf of a customer and an AI provider processes that information as part of providing the Services, such provider may act as a sub-processor.
Tracknow's use of such providers is subject to applicable contractual, confidentiality, security, and data-protection obligations and to the terms of our agreements with customers.
4. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our Services, maintaining business and financial records, complying with applicable legal or contractual obligations, resolving disputes, protecting security, and enforcing our agreements.
Different categories of information may have different retention periods depending on their purpose, sensitivity, legal requirements, and operational requirements.
AI conversation content stored by Tracknow is generally retained for up to 30 days as described in Section 3.2 above, unless a longer retention period is required or permitted for legal, contractual, compliance, security, or dispute-resolution purposes.
5. Data Security
We implement reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.
Access to personal information is restricted based on role and business need, and we take reasonable steps to ensure that employees, contractors, and service providers with access to personal information are subject to appropriate confidentiality and security obligations.
However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
6. International Data Transfers
Tracknow and its service providers may process information in countries other than the country in which you are located.
Where required by applicable data-protection laws, we take appropriate measures designed to provide an adequate level of protection for personal information transferred internationally, including the use of contractual safeguards where applicable.
7. Third-Party Links
The Website or Services may contain links to third-party websites or services that are not owned or controlled by Tracknow.
This Privacy Policy does not apply to such third-party websites or services, and we are not responsible for their privacy or security practices. We encourage you to review the privacy policies of those third parties before providing them with personal information.
8. Your Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to request access to your information, correction of inaccurate information, deletion of information, restriction of processing, objection to certain processing, or portability of your information.
Where processing is based on consent, you may also have the right to withdraw your consent at any time, without affecting the lawfulness of processing carried out before withdrawal.
If Tracknow processes personal information on behalf of one of our customers, requests relating to that information may need to be directed to the relevant customer.
To exercise applicable privacy rights, please contact us using the contact information below.
9. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our Services, technologies, service providers, data-processing practices, or legal obligations.
We will post the updated Privacy Policy on the Website and may provide additional notice where required by applicable law or where a change materially affects how personal information is processed.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: [email protected]
