Tracking & Attribution

Cookieless Tracking

How affiliate programs keep attribution working as third-party cookies fade — S2S postbacks, first-party data, consent, and practical stack choices for 2026.

Multi-Touch Attribution Models for Affiliate Marketing

How first-click, last-click, linear, time-decay, and data-driven attribution change affiliate payouts, partner incentives, and what “fair credit” means for your program.

Affiliate Tracking Methods (And Where They Actually Work)

A practical, no-fluff guide to affiliate tracking methods—from tracking links and cookies to S2S postbacks, smart links, and hybrid setups—plus which niches use each approach and why.

Server-to-Server (S2S) and Postback Tracking

What Is the Difference Between S2S, Postback and the regular Pixel tracking.

Let’s talk about something that sits at the core of every successful affiliate campaign, but often gets way less hype than it deserves: affiliate links and the way we actually track what’s going on behind them.