Comparing Voluum to Tracknow by marketing experts, this review explores differences in features, pricing, tracking accuracy, automation, reporting, and integrations to help businesses choose the ideal affiliate tracking platform.
Both Tracknow and Voluum are widely used affiliate tracking platforms, but they serve different types of marketers. Tracknow focuses on ultra-fast S2S postback tracking, automation, and real-time reporting, while Voluum is often chosen for media buying analytics and traffic performance insights. This comparison highlights the key differences to help you choose the right affiliate tracking software.
What is Voluum?
Voluum is a performance analytics and traffic optimization platform used by media buyers, advertisers, and affiliate marketers. It provides tracking, reporting, and campaign optimization tools focused largely on paid traffic campaigns. While Voluum is strong in analytics, many businesses require broader automation, fraud protection, and partner management tools — areas where Tracknow offers deeper capabilities.
Voluum vs Tracknow
When comparing Voluum with Tracknow, it’s important to look beyond basic analytics. While Voluum is popular among paid-traffic marketers, Tracknow provides a modern platform built for automation, real-time accuracy, and partner collaboration.
Here are five reasons why many teams choose Tracknow instead of Voluum:
- Ease of Use: Tracknow’s clean and intuitive dashboard makes onboarding fast for teams of any size.
- Flexible Commission Models: Supports CPA, CPC, revenue share, hybrid structures, and rule-based payout logic.
- Transparent Pricing: Unlike Voluum, Tracknow offers straightforward pricing without hidden conditions.
- Advanced Automation: Automated validations, routing rules, fraud checks, and campaign controls.
- Dedicated Support: Tracknow provides personal assistance, onboarding support, and API guidance.
Pros & Cons
Top 5 Advantages of Tracknow
- Ultra-fast real-time tracking
- Advanced automation for routing, validations, and optimization
- Built-in fraud prevention tools
- Ready-made integrations for Wix, Shopify, and WooCommerce
- Modern, user-friendly interface
Top 5 Disadvantages of Voluum
- Pricing can be high for growing teams
- Focused more on traffic analytics than on full affiliate program management
- Lacks built-in fraud protection compared to Tracknow
- Automation tools are more limited
- Interface can feel complex for beginners
Compare Independent Ratings
Comparison Table
| Feature | Tracknow | Voluum |
|---|---|---|
| Tracking Speed | 0–20ms real-time S2S | Slower updates |
| Postback Support | Full S2S architecture | Yes |
| Pixel Tracking | Yes | Yes |
| Fraud Protection | Built-in Anti-Fraud Suite | Requires third-party tools |
| Reporting | Real-time analytics | Fast, but not real-time |
| Automation Tools | Advanced rule-based automation | Limited automation |
| API | Flexible API | Yes |
| Pricing | Lower entry cost | Higher |
| Ease of Use | Modern, intuitive UI | More complex |
| Best For | Affiliate networks & performance teams | Media buyers & traffic analytics |
Learn more about Affiliate Tracking with Tracknow
Key Differences Between Tracknow and Voluum
1. Tracking Speed & Architecture
Tracknow delivers ultra-fast S2S postback tracking, while Voluum focuses on multi-channel analytics but with slower update cycles.
2. Real-Time Analytics
Tracknow shows conversions instantly, enabling faster decision-making.
3. Automation
Tracknow provides rule-based automation for approvals, validations, and routing. Voluum has fewer automation capabilities.
4. Fraud Protection
Tracknow includes built-in fraud checks, while Voluum requires third-party integrations for advanced protection.
5. Industry Adoption
Tracknow works with leading brands across Gaming, Dating, iGaming, Influencers, Fintech, Ecommerce, and affiliate networks.
6. Ready-Made CMS Integrations
Tracknow offers quick integrations with Wix, Shopify, and WooCommerce.
7. Pricing
Tracknow provides transparent pricing, while Voluum is more expensive for scaling teams.
Reasons Why Companies Switch to Tracknow
1. Faster and More Reliable Tracking
Teams switch to Tracknow to gain ultra-fast and reliable tracking essential for scaling campaigns.
2. Lower Costs + More Features
Tracknow offers automation, reporting, and fraud tools at a lower cost than most competitors.
3. Easier Setup and Migration
Tracknow provides personal onboarding assistance, full migration support, and multiple payment options.
When to Choose Tracknow
- Real-time tracking is critical
- You want automation to reduce manual work
- You need fraud protection without extra tools
- You want transparent pricing
- Your team prefers a cleaner, simpler UI
Final Verdict
Voluum is a strong analytics tool for media buyers, but Tracknow provides a more complete affiliate tracking solution with real-time speed, automation, transparency, and lower overall cost. For performance-driven teams, Tracknow is the more scalable and efficient choice.
FAQ
Do you offer a free trial period?
Yes — Tracknow provides a free trial.
Is there a demo available?
You can request a live demo anytime.
Is your tracking secure and protected against fraud?
Yes — Tracknow includes built-in fraud detection systems.
What integrations do you offer?
Tracknow integrates with major ad networks, APIs, and CMS platforms.
Can you help me with migration?
Yes — full migration support is included for all customers.
Vlad Soloviev
Business Development Manager
